What is boutique girls clothing? Boutique brands are clothing lines ‘dreamed up’ by independent designers, produced in limited quantities and sold at small independent stores, aka boutiques. Sometimes boutique clothes are made and sold directly by the designer or trunk keepers. Often, these cute outfits are made-to-order and, sometimes, the design is absolutely unique. However, there is a number of independent clothing brands for girls that are factory-made, produced in larger quantities, sold in shops all over the country and have a large world-wide following.
In the world of faceless conglomerates, boutique clothing provides a great alternative to big-box brands. Persnickety Clothing, Mustard Pie Clothing, Matilda Jane, Giggle Moon and Joyfolie shoes are just some of such brands.